Telehealth practices
Telehealth marketing that stays clear and careful
Telehealth practices compete across several states, often against large brands. We help them be found for the services and states they actually serve, be described correctly by AI assistants, and write claims, especially about compounded medications, with FDA and FTC guidance in mind and ready for their counsel to review.
Be specific about where and what you serve
A telehealth practice can only treat patients in states where its clinicians are licensed or otherwise authorized. Your site should say so plainly: which states, which services in each, who is eligible and how a visit works. Some states add website requirements too: Florida, for example, requires registered out-of-state telehealth providers to link prominently to the state's registration information. State pages make sense only where you are licensed and have something specific to say. They should never be the same page with the state name swapped.
Compounded medications and GLP-1 programs
The FDA has published guidance for telehealth companies that promote compounded drugs, including GLP-1s. In short, don't call a compounded drug a generic of, or the same as, an FDA-approved drug; don't claim it is FDA-approved or that the FDA evaluated it; don't claim it is clinically proven to match the approved drug; don't say it comes from an FDA-approved or FDA-licensed pharmacy, because the FDA doesn't approve or license them; and don't use branding that implies the telehealth company is the compounder.
| Avoid | Say instead |
|---|---|
| "FDA-approved compounded semaglutide" | "Compounded semaglutide, prescribed when clinically appropriate. Compounded drugs are not FDA-approved." |
| "Same as Ozempic, for less" | What the medication is, how it is prescribed and what it costs |
| "Clinically proven" for the compounded product | What your clinicians monitor and how eligibility is decided |
| "From an FDA-approved pharmacy" | The type of pharmacy that fills prescriptions, described accurately |
The FTC's rule that health claims need competent and reliable scientific evidence applies too. Check the FDA guidance and qualified counsel before launching a program.
Ad platform readiness
We don't manage paid ads, but your organic work should not make advertising harder later. In the US, Google Ads requires telemedicine providers to hold LegitScript Healthcare Merchant Certification and to be certified by Google, and bidding on prescription drug terms needs Google's approval. Other platforms have their own healthcare policies. Keeping claims, pricing and eligibility consistent across your site makes those reviews simpler.
AI assistants and your brand
People ask AI assistants which telehealth services are legitimate, what they cost and whether they serve their state. Answers are only as good as the sources behind them. When your states, prices and eligibility rules differ between your site, app listings and directories, answers will too. We fix the facts at the source and record what assistants actually say. See AI visibility.
Questions
Can we say our compounded semaglutide is the same as Ozempic?
No. The FDA specifically warns against claiming or implying that a compounded drug is the same as an FDA-approved product.
Do we need a page for every state?
Only for states where you are licensed and have state-specific information worth reading. Otherwise, one clear page listing the states you serve is better.
Do you manage Google or Meta ads?
No. Paid media isn't one of our services. We focus on search, AI visibility and organic content, and keep them consistent with what your ads team needs.