Insights
Guides for med spa and wellness practice marketing
Plain guides to the parts of practice marketing that cause the most confusion: setting up Google Search Console, collecting reviews within the rules, understanding AI search features and using patient content safely. Each guide is dated and cites its sources.
The guides
- How to set up Google Search Console for a med spa: verification, sitemaps, indexing and safe access, step by step.
- Med spa reviews: what Google and the FTC allow: review requests, incentives, fake reviews and HIPAA-safe replies.
- AI Overviews for med spas: what actually helps: what Google says, what you control and how to track AI answers.
- Patient UGC: consent, disclosure and HIPAA basics: authorizations, disclosures and results claims.
How we write these guides
Each guide answers one question in its first lines, then explains the detail. Rules are linked to their first-party source: Google, the FTC, HHS, the FDA or Florida's statutes. Guides show the date they were last checked, and they describe rules rather than give legal advice for your practice.