How we work
How we work
We start by measuring where you are, agree a written plan with owners and dates, do the work in the open and report what changed against the baseline. Your Google properties and profiles stay in your practice's name the whole time.
The process
Understand
Your services, patients, locations and what your team can realistically support. We ask for user access, never shared passwords.
Baseline
Search Console, Business Profile and any inquiry data you already have, plus a recorded set of real AI answers, all dated before anything changes.
Plan
A written plan with priorities, owners and dates, what is included and what isn't, and what we need from you at each step.
Build
Fixes, pages, profiles and content, each approved by you before it goes live. Medical statements are approved by your clinicians.
Review
A report against the baseline on an agreed cadence, usually monthly, then a decision about what comes next.
What we need from you
- One decision-maker who can approve work and answer questions.
- User access to your Google accounts and channels, granted to us by name.
- An approved list of services, locations or service areas, hours and credentials.
- A clinician who reviews anything that describes treatment, risks or results.
- Your process for patient authorizations, if patients will appear in content.
What stays yours
Your Search Console property, Google Business Profile, analytics, domain and DNS stay in accounts your practice owns. We work through user access you grant and can remove at any time. If we stop working together, nothing has to be transferred back to you because it never left.
How we report
Search metrics show whether more of the right people find you. The numbers that matter to a practice come later in the journey, so where your systems allow it we report each stage separately:
| Stage | What it means |
|---|---|
| Inquiry | A new contact from a prospective patient, by form, call or message, with its source |
| Consultation | A booked consultation or first appointment |
| Attended | The consultation actually happened |
| Paid patient | A patient who paid for a service |
| Collected revenue | Revenue actually collected, with the period and how it was attributed |
An inquiry is never reported as a patient, and traffic is never reported as revenue.
What we don't promise
Nobody can honestly promise a ranking, an AI recommendation or a number of new patients. We promise the work, the evidence and a clear account of what changed. Our standards list the rules we follow.
Questions
How often do you report?
On a cadence we agree at the start, usually monthly. Each report compares against the dated baseline.
Who approves content before it goes live?
You do. Anything medical is approved by your clinicians as well.
Do you need our passwords?
No. We ask for user access in our own name, so you can see and remove it at any time.