Med spas
Med spa marketing that earns trust before the consultation
People choosing a med spa compare options nearby, read reviews and look for real photos and real providers before they book. We help med spas show up in local search, keep their Google Business Profile accurate, collect reviews the right way and publish first-hand content, without outcome promises or invented proof.
How people choose a med spa
Many med spa searches are local: a treatment plus 'near me' or a neighborhood. Much of what decides the click is visible before anyone reaches your site: the map listing, the review count and recency, the photos, and whether it is clear who performs the treatment. On the site, people look for what to expect, downtime, credentials and how pricing works.
What we focus on for med spas
- Google Business Profile. The right primary category, a complete services list, photos of your real space and team, and hours that are always current.
- One page per treatment. What it is, who is and isn't a candidate, what to expect, downtime, who performs it and how pricing works, approved by your medical director.
- Reviews. The same request to every patient after every visit, through a link that goes straight to Google. No filtering, no rewards for stars.
- Organic UGC. Injectors and staff explaining treatments, and patient stories shared with written authorization. See organic UGC.
- AI visibility. One consistent set of facts so AI search features describe your services and providers correctly. See AI visibility.
Rules that shape med spa marketing
| Topic | The rule in short | Source |
|---|---|---|
| Review requests | Don't ask only happy patients or discourage negative reviews | Google review policy |
| Fake or bought reviews | No fake, insider or sentiment-conditioned reviews, and no review suppression | FTC rule, 16 CFR Part 465 |
| Paid or gifted content | Disclose free or discounted treatment clearly in the content | FTC Endorsement Guides, 16 CFR Part 255 |
| Patient photos and stories | Written HIPAA authorization collected by the practice first | 45 CFR 164.508 |
| Discount ads in Florida | Ads for free or discounted services can require statutory language | Our Florida page |
This is a summary of published rules, not legal advice. We recommend qualified review for your market. The detail on reviews is in our guide to med spa review rules.
Where to start
- Set up or audit Google Search Console and your Business Profile.
- Fix inconsistent facts: name, address, phone, hours, services and providers.
- Write or rebuild the pages for the three treatments that matter most to the practice.
- Put one review request in place for every patient.
- Plan the first month of organic UGC with consent built in.
Questions
Can a med spa offer a discount in exchange for a review?
We advise against it. Google's policies prohibit incentivized reviews, and under FTC rules any reward tied to a positive review is off limits. The safe pattern is the same simple request to every patient.
Should we publish prices?
That is a business decision, but clear pricing information, even ranges or what affects the price, answers one of the first questions people have. In Florida, ads for free or discounted services can require specific statutory language.
Who should appear in our videos?
Your team, and patients who have given written authorization. If anyone received something of value, the content should say so clearly.