Florida
Med spa and wellness marketing in Florida
We are starting with practices in Florida, and Florida marketing has its own rules. Ads for free or discounted services by many health care practitioners need a statutory statement, out-of-state telehealth providers must register, and marketing texts and calls fall under the Florida Telephone Solicitation Act. We build those rules into local search, content and outreach.
Local search across Florida
Florida is not one market. Dense metros, smaller coastal towns and seasonal populations search differently, and some areas have many Spanish-speaking patients. Plans start from where your patients actually are, not from a list of cities to target.
- Business Profile hours for holidays and storm closures, updated before patients drive over.
- Spanish-language pages where you serve Spanish-speaking patients and can staff the follow-up, translated by a qualified person rather than a machine.
- Service areas set correctly for mobile and concierge services.
- One page per real location. No town-by-town pages with the same text.
Florida rules that affect practice marketing
| Rule | What it covers | What we do |
|---|---|---|
| Fla. Stat. 456.062 | Ads for free, discounted or reduced-fee services by practitioners licensed under chapters such as 458 (medicine), 459, 464 (nursing), 465 and 466 must carry a prescribed statement, in capital letters, about the patient's right to refuse payment for other services performed within 72 hours | Flag every promotion that mentions a free or discounted service, and ask your counsel to confirm the exact wording and placement |
| Fla. Admin. Code R. 64B8-11.001 | The Board of Medicine's advertising rule treats an ad as misleading if it creates unjustified expectations of results, claims superiority over other physicians, quotes fees without stating what can change them, fails to name the physician, or claims specialty or board certification without naming a recognized board. Physicians are responsible for ads placed on their behalf | Keep claims modest and provider credentials exact, name the certifying board, and have physicians approve every ad because the responsibility stays with them |
| Fla. Stat. 456.47 | Telehealth: health care professionals licensed outside Florida must register before treating patients located in Florida, and a registrant's website must prominently link to the Department of Health's registration information | Only promote Florida availability for clinicians who are licensed or registered here, and add the required link for registered out-of-state clinicians |
| Fla. Stat. 501.059 | The Florida Telephone Solicitation Act: unsolicited marketing calls and texts sent with an automated dialing system or a recorded message need prior express written consent, and opt-out requests must be honored | Collect and keep written consent before marketing texts, honor STOP replies at once and keep the records |
Bills to regulate IV vitamin therapy (2024) and to license medical spas (2026) were filed in the Florida Legislature and did not pass. Rules in this area change, so check for new legislation each session.
These summaries describe what the rules cover so you know when to ask. They are not legal advice. Florida practices should have qualified counsel review advertising before launch.
Where we work
We work remotely with practices anywhere in Florida, and with practices in other states too. Telehealth practices that serve Florida patients from elsewhere are welcome, as long as the clinicians can legally treat patients here. See telehealth marketing.
Questions
Do you only work in Florida?
No. We are a US agency starting with Florida practices. The services work the same way anywhere; the rules on this page are Florida-specific.
Does every Florida med spa promotion need a disclaimer?
Not every promotion, but ads for free, discounted or reduced-fee services by many licensed practitioners need the statutory statement in Fla. Stat. 456.062. We flag those ads and ask your counsel to confirm the wording.
Can we text patients about promotions?
Only with the right consent. Under the Florida Telephone Solicitation Act, unsolicited marketing texts sent with an automated system need prior express written consent, and federal rules apply too. Collect consent first, keep the records and honor STOP replies immediately.
Sources
- Florida Statutes 456.062: Advertisement by a health care practitioner of free or discounted services
- Florida Administrative Code R. 64B8-11.001: Advertising (Board of Medicine)
- Florida Statutes 456.47: Use of telehealth to provide services
- Florida Statutes 501.059: Telephone solicitation
- Florida Senate: HB 227 (2024), IV vitamin treatment, died in committee
- Florida Senate: SB 1728 (2026), medical spa licensure, died in committee